Every engagement starts the same way: a founder doing the selling. Here is what happened when we recruited the rep, built the system and ran it.
More stories are added as clients sign off on their numbers.
Packaging & supply chain
From founder-led sales to a scalable pipeline.
17qualified meetings booked in four months
$250K+live opportunity secured from outbound
4 mofrom cold start to first pipeline
The problem
Multiple failed attempts at building a sales team. Sales remained founder-led, with dangerously low meeting volume and a small, stale target list.
What we did
Recruited and hired salespeople who could execute on the vision
Shifted the ICP from CEOs to operations managers and procurement leads
Strict call discipline with daily activity standards
Structured messaging around operational challenges
The results
17 qualified meetings in four months from a cold start
One live opportunity worth over $250,000
Pipeline quality improved dramatically
Founder freed up to focus on closing
Marketing & creative services
From zero to a sales team of four.
4team members: a sales manager, two SDRs, one AE
$7.5–15Kannual deals closed by the AE
0hours a week the founder now spends in day-to-day sales
The problem
Strong product offering but no outbound sales motion. No ICP definition, no messaging framework, no KPIs. Heavy founder involvement in every conversation.
What we did
Recruited a sales manager to lead the team and own the process
Brought on two SDRs for outbound prospecting
Hired an account executive to run demos and close
Built outbound processes, demo frameworks and closing playbooks
The results
A complete sales team of four with clear roles
SDRs generating consistent outbound meetings
AE closing $7,500–$15,000 annual deals
Founder completely removed from day-to-day sales
Employee benefits & HR tech
From inbound dependency to outbound discipline.
3×outbound activity, measured weekly
+35%conversion rate improvement
WeeklyKPI reviews with transparent tracking
The problem
Entirely dependent on inbound leads. No outbound engine, unclear accountability, inconsistent follow-up discipline.
What we did
Recruited the right salespeople to build the outbound function
Wrote and tested cold-call scripts for the benefits space
Set clear qualification standards
Weekly KPI reviews with transparent tracking
The results
Predictable, measurable outbound activity
A cleaner pipeline with qualified opportunities tracked
Conversion rate up 35%
Clear accountability and visibility for the team
Environmental services
From word-of-mouth to a first sales hire.
Activity figures for this engagement are being pulled from the KPI tracker and added before launch. No tile ships without a number.
The problem
A thriving business with no dedicated salesperson or outbound function. Growth was entirely dependent on inbound referrals.
What we did
Recruited and hired their first dedicated sales representative
Built an outbound process tailored to environmental services
Trained the new hire on consultative selling and objection handling
Accountability systems and KPIs from day one
The results
First dedicated salesperson hired and onboarded
Consistent outbound meetings and pipeline from the new rep
Founders freed from sales responsibilities
A repeatable process in place to scale further
Commercial construction supply
From one rep and no CRM to a two-rep team on a system.
2deals closed by the new rep in his first month
100+leads tracked in a CRM that didn’t exist in January
$30Kaverage deal size, with projects that run past $1M
The problem
A bathroom-partition and locker supplier with three install crews and one salesperson who kept his pipeline in his head. No CRM, no follow-up discipline, and 50 to 70 percent of jobs coming from existing customers. The owner wanted a second rep and a way to see what either of them was doing.
What we did
Built Close from scratch: pipeline stages, lead qualification, territory rules, and a daily call target
Recruited a second rep with a cold-calling background and had him on the phones within weeks
Weekly team sales meeting, one-on-one coaching for both reps, owner check-ins
Weekly deal review so quotes stop sitting in a drawer
The results
The new rep closed two deals in his first month, running his own leads
Over 100 leads tracked and worked in the CRM by month three, including a $32K job in play
The existing rep went from no CRM to a defined pipeline with follow-up dates on every deal
The owner sees both reps’ activity every week instead of asking
Engagement started January 2026. Figures from the weekly sales meetings through March 2026.
In their words
What clients and reps say about working with Abe.
“Abe didn’t just provide high-level guidance; he dove deep into the details, ensuring that every aspect of our approach was optimized for success. He brings a rare combination of clarity, creativity, and out-of-the-box problem-solving.”
Moshe SenderCEO, Reworks Staffing
“I contacted Abe to use him for his recruiting services for an entry level sales rep. We spoke on Monday, the next day he had the ‘perfect candidate for me’. When it comes to all things sales, hiring, training, onboarding, and building systems, Abe is THE guy.”
Eli SchildkrautSBA Loan Broker, Shield Credit
“Working with Abe has been an incredible experience. His sales expertise is truly exceptional. He has a sharp understanding of what drives conversions, how to craft the perfect pitch, and how to turn prospects into loyal customers.”
“I highly recommend Abe for his outstanding mentorship and strategic guidance. His insights into the sales process have been extraordinarily helpful, profoundly influencing my approach and effectiveness as an SDR.”
Samantha GillenSales Development Representative
Your story could be next.
We’ve done this for dozens of companies. The pattern is the same: recruit, build, manage. Thirty minutes tells us both whether it fits.
