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Should you hire a salesperson yet?

Seven quick questions, the same ones Abe asks on a first call. You get a straight verdict, including “not yet” when that’s the honest answer.

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  1. Who sells today? We need to know whether there’s a working sale to hand over.
  2. Have you hired a salesperson before? About three in four of our clients have, and it didn’t go well. That tells us where to start.
  3. Where do sales conversations get logged? No CRM yet is fine. Setting one up is part of what we build.
  4. Roughly what is one customer worth to you in a year? A rep costs real money every month. The math has to work.
  5. If a rep started Monday, is there a list of who they’d call? We build lists. It just tells us how much of week one is setup.
  6. Can you fund a base salary of roughly $4,000 to $5,000 a month, plus our fee, before the rep produces? The hard one. Commission-only doesn’t work, and we won’t pretend it does.
  7. How much of your week could the rep get from you? Our part is daily. Yours is one review a week and a few hours in week one.