Built by a salesperson. Run like a sales team.
Icebreaker is a small firm in Brooklyn that does one thing: put a salesperson on your payroll and run them for you. We’ve done it for fifty-odd owner-led companies, most of whom had already tried hiring on their own and lost a year doing it.
Most sales teams don’t fail. They run out of time.
Every quarter spent hiring and hoping compounds quietly. Not in a dashboard, but in missed deals, longer cycles, and a founder still doing demos at nine at night.
Hiring feels like progress. It rarely is. A salesperson without a system is a salary with a countdown on it.
So we don’t sell you a rep, or a playbook, or a consultant. We put a rep on your payroll, build the system around them, and manage them every day until the numbers move. If we can’t help, we say so on the first call.
Five things we won’t bend on.
We say no on the first call.
If a managed rep isn’t the right move for your business, you hear it in the first thirty minutes, not after a proposal.
Every job post has a salary range.
A job description without one wastes everyone’s time, including the candidates we want to attract.
The rep is yours, not ours.
W-2, on your payroll, in your CRM. If we ever part ways, you keep the person, the data and the playbook.
Numbers, not vibes.
Activity is synced from your systems, never self-reported. Below target gets a call the same day.
We coach for coachability.
We hire for work ethic, resilience and phone presence, and we teach the industry. It’s the cheapest part of the job.
A small team, on purpose.
Takes every first call himself, builds the comp plan and the script, and manages your rep day to day. Talks about it most weeks on LinkedIn and on his YouTube channel.
Sources, screens and interviews every candidate before you meet them. If you apply for a role, she’s who you’ll hear from.
Fifty-oddowner-led companies.
Logistics, staffing, insurance, home services, manufacturing, agencies. Almost none of them had a sales team before we met.
- +8 more
Three of these stories, with numbers, are on the results page.
Thirty minutes. A straight answer.
Bring your numbers. If a managed rep isn’t the right move for your business, you’ll hear it on the call.
First rep $3,500/mo, capped at $7,000/mo for the whole team. See pricing
Not sure yet? Take the two-minute fit check