Icebreaker Sales Development Book a 30-minute call

Stop spending $100K+ on salespeople who flop.

We find your salesperson, then stay to make sure they actually sell.

Book 30 minutes with Abe → See how it works ↓
Some of the fifty-odd owner-led companies that have hired us
  • PolyMaven
  • EnviroTech Group
  • Melody Benefits
  • The Maroon Dot
  • Kevlar Financials
  • Class Logistics
  • Cofinance
  • Enso Brands
  • NBX Expo
  • Reworks Staffing
  • Bitbean
  • Unicom Telecom
  • Inovia
  • PowPack
  • Platinum Travel
  • ENAV
  • DRDL
  • Laibel
  • Yes Embroidery
  • Pivotal Consulting Services
  • BLD People
  • Spark Solutions
  • Star Demolition
  • Quest
  • AMP Partitions
  • Forward Thinking
  • Point2Point
  • Shulspace
  • YS Plumbing
  • Amplify Ventures
  • MedStaff Group
  • CNS Data
  • MSA Outsourcing Solutions
  • Hospitality Openings
  • Friday App
  • Makari
  • Lakewood Prints
  • Campco
  • Brody Floors
  • Shield Credit
  • Route 38
  • Cleeco

Pick the one that sounds like you.

You paid a salesperson for months and got nothing.How that happens You still bring in every deal yourself, and it’s all word of mouth.How we find and manage a salesperson for you You have salespeople and can’t tell if they’re working.We manage the team you already have

How $120,000 disappears in six months.

  1. The find

    You found your salesperson.

    Great résumé. Big network. Crushed the interview. They were going to be the next Wolf of Wall Street.

    Spent so far $0
  2. The offer

    So you paid them like a star.

    $15,000 a month in salary, and $30,000 to the recruiter who found them. Worth it, if they’re half as good as they say.

    Spent so far $45,000
  3. Six months in

    The pipeline is drier than a week-old bagel.

    You can’t tell if they’re even working. The meetings go nowhere. “Big week next week,” every single week.

    Spent so far $120,000
  4. The fix?

    Hire a sales manager to light a fire under them?

    That’s another $15,000 a month and another recruiter fee. You’d be paying two people, and nothing has closed.

    Spent so far $120,000 + $15,000 a month for a manager

About three in four of our clients had been through this.

Had made three or four sales hires over seven years, and none had worked.Employee benefits owner
Had watched two reps come and go, with a CRM nobody had opened.Construction supply owner
Had tried to build a sales team more than once. The founder was still doing all the selling.Packaging and supply chain company
What we do

We find your salesperson. Then we manage them every day.

They’re your employee, on your payroll. Before they start, we set up their pay plan, script, call list and CRM. Then we check their numbers every day and coach them every week.

$3,500 to start the search. $3,500 a month once they start. No percentage of their pay or of what they sell. See pricing →

If you hire a recruiterDone the day your salesperson starts.

Day one, and every day after it, is still on you.

If you hire a sales managerAnother big salary.

Plus another recruiter fee. Now two hires have to work out.

With IcebreakerFinds your salesperson and stays.

You keep the CRM and the data. We do the managing.

Book 30 minutes with Abe → See all five options side by side →
Client stories

What happened at three of our clients.

3reps placed or onboarded, all managed

We rebuilt HubSpot and installed a weekly sales meeting and a leaderboard for all three.

Packaging manufacturing
+16%first-half sales, 2026 against 2025

We replaced a CRM nobody opened with Close and started a Monday sales meeting in January 2026.

Commercial construction supply
60+meetings booked in the first 10 months

The rep we placed built $2M+ in pipeline from outbound, and the founder was free to close.

Packaging & supply chain
Moshe Sender
“Abe didn’t just provide high-level guidance; he dove deep into the details, ensuring that every aspect of our approach was optimized for success. He brings a rare combination of clarity, creativity, and out-of-the-box problem-solving.”
Moshe Sender · CEO, Reworks Staffing

Read all six client stories →

The five pillars

Five things a salesperson needs to sell.

Most new hires get a job offer and not much else.

  1. Talent · Before day one

    The right person

    What most hires getWhoever interviewed best.
    What we set upWe screen for coachability, work ethic and phone presence. You meet the final two or three.
  2. Compensation · Before day one

    A pay plan that works

    What most hires getA star’s salary, whatever they sold.
    What we set upA base they can live on while they ramp, and commission on closed business.
  3. Tools · Before day one

    A script, a list and a CRM

    What most hires getA spreadsheet and a login nobody opens.
    What we set upThe script, the list, the CRM and the dialer, set up before day one.
  4. Accountability · Every day after

    Someone on top of them

    What most hires get“How’s it going?” on a Friday.
    What we set upWe check their numbers every morning. A rep below target gets a call that afternoon.
  5. Training · Every day after

    Coaching every week

    What most hires get“Shadow me for a week.”
    What we set upWe review their calls and coach them every week.
Your timeThree interviews, a few hours in week one, then one 30-minute review a week.
OursEvery day.
What you see

No more guessing what they did all week.

You see every call, meeting and quote without asking. Open any lead and you know the last conversation and the next follow-up.

The owner’s Home page in the Icebreaker tracker: the month on track at 104 percent, dials, conversations, demos booked and opportunities against target, and each rep's pace
The tracker itself, on a demo account. The names and numbers are made up.
Built on your metrics. Dials for one business, site visits and quotes for another. We track the four or five activities that lead to revenue in yours.
Pulled in automatically. Synced from your CRM, phone system and inbox. Reps never type in their own numbers.
What it costs

Two numbers. No percentages.

$3,500
To start the searchJob post, sourcing, screening and interviews. Non-refundable: it pays for that work. It’s the only charge until your salesperson starts.
$3,500/mo
From the day your salesperson startsWe check their numbers every day, coach them every week and send you a recap every Monday.
Their pay
Paid by you, directlyOn your payroll. Plan on a base of roughly $4,000 to $5,000 a month, plus commission.
Most recruiters charge a percentage of first-year pay, often around 30%, and are done on day one. If you already have salespeople, we manage them for $3,500 a month with no upfront fee. Full pricing →

What we’ll tell you up front

  • It’s built for owner-led companies, usually $1M to $5M in revenue.
  • A new salesperson takes three to six months to ramp. You’ll see which way they’re heading in the daily numbers long before that.
  • You need a real base salary for them. Commission-only doesn’t work, so we won’t place a rep that way.
  • If we can’t help, we say so on the first call. Including “not yet.”
  • You can leave on 30 days notice. If you let a placed rep go inside their first 60 days, management runs through day 60.
Book 30 minutes with Abe → Or take the 2-minute fit check →
Abe Braha, founder of Icebreaker
Who you’ll work with
“I’ve worked with fifty-odd companies, most of them owner-led businesses that had tried hiring on their own first. I’ll tell you on the first call if this won’t work for you.”
Abe Braha · Founder, Icebreaker Sales Development
Book 30 minutes with Abe → Abe on LinkedIn
Questions

What owners ask on the first call.

Ask Abe anything else. Book a 30-minute call

I already have salespeople. Can you manage them?
Yes. Without a new hire it’s $3,500 a month, with no upfront fee. We audit what you have, then run the weekly meeting, the one-on-ones and the call reviews.
Isn’t this just a recruiter, or an appointment-setting agency?
No. A recruiter is done the day your salesperson starts. An agency rents you meetings, and the rep stays theirs. We put a salesperson on your payroll who finds the leads and closes them. Then we manage them every day.
What if the salesperson doesn’t work out?
You find out early, because we check their numbers every day. If the list, the script or the pay plan is off, we fix it. If it’s the wrong hire, we tell you. You’ve spent the money, but the pay plan, script, list and CRM stay with you for the next one.
Who owns the salesperson, the leads and the CRM?
You do. You pay their salary and commission directly. The CRM and the data stay with you if we ever part ways.
Have you worked with a business like mine?
Fifty-odd owner-led companies so far, in logistics, staffing, insurance, home services, manufacturing and agencies. Some of their stories are on the results page. Your salesperson doesn’t need to come from your industry: Abe wrote about why.
Can I just keep selling it myself?
Yes, for a while. Most owners who call us are still the sales team. The cost is that selling only happens when you have time for it, and referrals don’t arrive on a schedule. If you’re not ready for a salesperson yet, Abe will tell you.

Stop hiring and hoping.

30 minutes with Abe, who would manage your salesperson. You leave with a plan, whether or not it’s with us.

Book 30 minutes with Abe →
BeforePick a time. Nothing to prepare. If a partner signs off on hires, bring them.
On the callAbe asks how you sell today and what you’ve tried, then tells you what he’d do.
AfterA written summary the same day.

$3,500 to start the search, $3,500 a month once your salesperson starts. See pricing · 2-minute fit check

info@icebreakerbd.com · (917) 809-6610 · Brooklyn, NY

30 minutes with Abe.Book a call