Icebreaker Sales Development Book a 30-minute call
Sales recruiting and fractional sales management

We hire your salesperson. Then we run them.

A full-time rep on your payroll. A system built around them. A sales manager who runs them every day, without the six-figure hire.

Some of the fifty-odd owner-led companies we’ve built sales teams for
  • PolyMaven
  • EnviroTech Group
  • Melody Benefits
  • The Maroon Dot
  • Kevlar Financials
  • Class Logistics
  • Cofinance
  • Enso Brands
  • NBX Expo
  • Reworks Staffing
  • Bitbean
  • Unicom Telecom
  • Inovia
  • PowPack
  • Platinum Travel
  • ENAV
  • DRDL
  • Laibel
  • Yes Embroidery
  • Pivotal Consulting Services
  • BLD People
  • Spark Solutions
  • Star Demolition
  • Quest
  • AMP Partitions
  • Forward Thinking
  • Point2Point
  • Shulspace
  • YS Plumbing
  • Amplify Ventures
  • MedStaff Group
  • CNS Data
  • MSA Outsourcing Solutions
  • Hospitality Openings
  • Friday App
  • Makari
  • Lakewood Prints
  • Campco
  • Brody Floors
  • Shield Credit
  • Route 38
  • Cleeco

Most sales teams don’t fail. They run out of time.

Every quarter spent hiring and hoping costs something you won’t find on a dashboard: missed deals, longer cycles, and a founder still doing demos at nine at night.

A new hire feels like progress. But a salesperson without a system is a salary with a countdown on it.

So we do the whole job. We put a rep on your payroll, build the system around them, and manage them every day until the numbers move. If we can’t help, we say so on the first call.

Abe BrahaFounder, Icebreaker
Abe Braha at a desk wearing a headset, checking a phone next to an open notebook

There were two ways to build a sales team. Now there are three.

Rent

An agency.

Their SDR works the phones under your name. You buy meetings by the month; the rep, the data and the relationships stay theirs.

Fast to start. Nothing to keep.
Hire

A sales manager.

A full-time sales leader before you have a team to lead. Plus a recruiter, plus the risk that one person walks out with the playbook in their head.

You own it. You also carry it.
Icebreaker

Your rep. Our system.

Your rep, W-2, on your payroll. Our recruiting, comp plan, scripts, CRM and daily management. When you outgrow us, we recruit your sales manager and hand over the keys.

You keep everything. We carry the daily work.
Your first 90 days

Recruit. Build. Manage.

Three phases. None of them run by you.

Your time: three interviews, then one 30-minute review a week. Ours: every day.

Weeks 1–6 · Recruit

We find the person.

We screen for coachability and work ethic, not charisma. You meet the final two or three and make the call. Nothing is billed until your rep starts.

You getA rep on your payroll, usually within six weeks.
Before day one · Build

We build the system.

How they’re paid, what they say on the phone, where every call gets logged, and the number they have to hit each day. Built while we recruit, so day one is a selling day.

You getA rep who knows exactly what to do on Monday morning.
Every day after · Manage

We run the rep.

We check the numbers every day, coach every week, and walk you through the pipeline every month. If a rep isn’t hitting the numbers, we work the problem with you first. Most of the time it’s the system, not the person.

You getA Monday email with the numbers, and a rep who keeps getting better.
The tracker

Every number, every morning.

Your business might run on calls, site visits, quotes or demos. We track the four or five that lead to revenue for you, pull them in automatically, and both of us look every morning. Nobody gets to hide, including us.

The Icebreaker KPI tracker on a client's Home page: the month on track at 104 percent, dials, conversations, demos booked and opportunities against target, and each rep's pace
The tracker itself, on a demo account. The names and numbers are made up.
Built on your metrics. Dials for one client, site visits and quotes for another. We define the four or five activities that lead to revenue in your business and track exactly those.
Pulled in automatically. Synced from your CRM, phone system and inbox: Close, HubSpot, Nutshell, RingCentral and Instantly. Reps never type in their own numbers.
Reviewed daily. Below target in the morning means a call from us that afternoon.
Yours to keep. The dashboard, the history and the CRM stay with you if we ever part ways.
Abe Braha, founder of Icebreaker
“I’ve built sales teams for fifty-odd companies, most of them owner-led businesses that had tried hiring on their own and lost a year doing it. I’ll tell you on the first call if this won’t work for you.”
Abe Braha · Founder, Icebreaker Sales Development
Who you’ll work with
Abe Braha
Founder · runs the sales system

Takes every first call himself, builds the comp plan and the script, and manages your rep day to day.

Annabel Reckling
Sales Talent Recruiter

Sources, screens and interviews every candidate before you meet them. If you apply for a role, she’s who you’ll hear from.

Stop hiring and hoping.

Thirty minutes. Bring your numbers. Leave with a plan, whether or not it’s with us.

Pricing is public: from $3,500 a month, capped at $7,000. See pricing

Not sure yet? Take the two-minute fit check

info@icebreakerbd.com · (917) 809-6610 · Brooklyn, NY

30 minutes, no pitch.Book a call