Icebreaker Sales Development Book a 30-minute call

Stop spending $100K+ on salespeople who flop.

We find your salesperson, then stay to make sure they actually sell.

Book a 30-minute call → See how it works ↓
Some of the fifty-odd owner-led companies that have hired us
  • PolyMaven
  • EnviroTech Group
  • Melody Benefits
  • The Maroon Dot
  • Kevlar Financials
  • Class Logistics
  • Cofinance
  • Enso Brands
  • NBX Expo
  • Reworks Staffing
  • Bitbean
  • Unicom Telecom
  • Inovia
  • PowPack
  • Platinum Travel
  • ENAV
  • DRDL
  • Laibel
  • Yes Embroidery
  • Pivotal Consulting Services
  • BLD People
  • Spark Solutions
  • Star Demolition
  • Quest
  • AMP Partitions
  • Forward Thinking
  • Point2Point
  • Shulspace
  • YS Plumbing
  • Amplify Ventures
  • MedStaff Group
  • CNS Data
  • MSA Outsourcing Solutions
  • Hospitality Openings
  • Friday App
  • Makari
  • Lakewood Prints
  • Campco
  • Brody Floors
  • Shield Credit
  • Route 38
  • Cleeco
01Sound familiar?

How $120,000 disappears in six months.

  1. The find

    You found your salesperson.

    Great résumé. Big network. Crushed the interview. They were going to be the next Wolf of Wall Street.

    Spent so far $0
  2. The offer

    So you paid them like a star.

    $15,000 a month in salary, and $30,000 to the recruiter who found them. Worth it, if they’re half as good as they say.

    Spent so far $45,000
  3. Six months in

    The pipeline is drier than a week-old bagel.

    You can’t tell if they’re even working. The meetings go nowhere. “Big week next week,” every single week.

    Spent so far $120,000
  4. The fix?

    Hire a sales manager to light a fire under them?

    That’s another $15,000 a month and another recruiter fee. Two big salaries, one dry pipeline, and still nothing built around either of them.

    Spent so far $120,000 + $15,000 a month for a manager

About three in four clients had been here.

That isn’t a mark against them. It’s what happens when a promising hire has nothing built around them.

Had made three or four sales hires over seven years, and none had worked.Employee benefits owner
Had watched two reps come and go, with a CRM nobody had opened.Construction supply owner
Had tried to build a sales team more than once. The founder was still doing all the selling.Packaging and supply chain company
02What we do

Hiring is half the job.

We recruit your salesperson. Then we stick around.

Before day one, we build the comp plan, script, list and CRM. Then we manage your rep every day.

  • Talent
  • Compensation
  • Tools
  • Accountability
  • Training
A recruiterDone the day your rep starts.

Day one, and every day after it, is still on you.

A sales managerAnother big salary.

Plus another recruiter fee. Now two hires have to work out.

IcebreakerRecruits your rep and stays.

Your employee, your CRM, your data. We build the system, then run the rep.

03The five pillars

It wasn’t just the person. It was everything around them.

Every rep who sells stands on five pillars. Most new hires get a job offer and not much else. Here’s what your hire got, and what we build instead.

  1. 01
    Talent · Before day one

    The right person

    What your hire gotWhoever interviewed best.
    What we buildWe source and screen for coachability, work ethic and phone presence, not charisma or a contact list. You meet the final two or three.
  2. 02
    Compensation · Before day one

    A pay plan that works

    What your hire gotA star’s salary, whatever they sold.
    What we buildA comp plan we design with you: a base that keeps them through the ramp, and commission that pays for closed business.
  3. 03
    Tools · Before day one

    A script, a list and a CRM

    What your hire gotA spreadsheet and a login nobody opens.
    What we buildThe script, the list, the CRM and the dialer, all set up before day one, so day one is a selling day.
  4. 04
    Accountability · Every day after

    Someone on top of them

    What your hire got“How’s it going?” on a Friday.
    What we buildDaily targets on what the rep controls. We check the numbers every morning, and a rep below target gets a call that afternoon.
  5. 05
    Training · Every day after

    Coaching every week

    What your hire got“Shadow me for a week.”
    What we buildWe review their calls and coach them every week, so they get better instead of just busier.

Miss one pillar and even a great hire flops. We build all five.

Your timeThree interviews, a few hours in week one, then one 30-minute review a week.
OursEvery day.
04What you see

No more guessing what they did all week.

You see every call, meeting and quote without asking the rep. Open any lead and in a minute you know the last conversation and the next follow-up.

The owner’s Home page in the Icebreaker tracker: the month on track at 104 percent, dials, conversations, demos booked and opportunities against target, and each rep's pace
The tracker itself, on a demo account. The names and numbers are made up.
Built on your metrics. Dials for one business, site visits and quotes for another. We track the four or five activities that lead to revenue in yours.
Pulled in automatically. Synced from your CRM, phone system and inbox. Reps never type in their own numbers.
One screen. The whole team against the month, and each rep’s pace.
Yours to keep. The CRM and the data in it stay with you if we ever part ways.
05Client stories

Owners who’d tried before. What we built for them.

3reps placed or onboarded, all managed

We rebuilt HubSpot and installed a weekly sales meeting and a leaderboard for all three.

Packaging manufacturing
+16%first-half sales, 2026 against 2025

We replaced a CRM nobody opened with Close and started a Monday sales meeting in January 2026.

Commercial construction supply
17qualified meetings in four months, from a cold start

The rep we placed built an outbound pipeline with a $250K+ live opportunity, and the founder was free to close.

Packaging & supply chain
Moshe Sender
“Abe didn’t just provide high-level guidance; he dove deep into the details, ensuring that every aspect of our approach was optimized for success. He brings a rare combination of clarity, creativity, and out-of-the-box problem-solving.”
Moshe Sender · CEO, Reworks Staffing

Read all six client stories →

06What it costs

Two numbers. No percentages.

$3,500
To start the searchJob post, sourcing, screening and interviews. Non-refundable: it pays for that work, and it’s how we know you’re serious.
$3,500/mo
From the day your rep startsDaily management, coaching, the system and a recap every Monday.
Their pay
Paid by you, directlyYour rep is your W-2 employee. We design the comp plan with you.
Compare that to the story above: $30,000 to a recruiter who was done by day one. Most charge a percentage of first-year pay, often around 30%. If a rep doesn’t work out, you keep the comp plan, script, list and CRM. Full pricing, more reps and the monthly cap →

What we’ll tell you up front

  • A new rep takes three to six months to ramp. You’ll see which direction they’re heading in the daily numbers long before that.
  • Commission-only doesn’t work. Reps without a real base don’t stay long enough to ramp, so we won’t place a rep on commission only.
  • We only recruit salespeople, and we never compete with other recruiters on a search.
  • If we can’t help, we say so on the first call. Including “not yet,” when that’s the honest answer.
  • You can leave on 30 days notice. If you let a placed rep go inside their first 60 days, management runs through day 60.
07Is this you?

Built for companies run by owners. Maybe yours.

A good fit if

  • You run an owner-led business, usually $1M to $5M in revenue
  • You’re still the one doing most of the selling
  • You’ve hired a salesperson who looked great and didn’t work out
  • You have reps, but no system around them
  • You’re about to make your first sales hire and can’t afford a miss
  • You can carry a real base salary while a rep ramps

Not a fit if

  • You want a commission-only rep
  • You need meetings on the calendar next week
  • The role you’re hiring for isn’t a sales role
  • You don’t have 30 minutes for the weekly review

Not sure which side you’re on? Take the 2-minute fit check →

Abe Braha, founder of Icebreaker
08Who you’ll work with
“I’ve worked with fifty-odd companies, most of them owner-led businesses that had tried hiring on their own and lost a year doing it. I’ll tell you on the first call if this won’t work for you.”
Abe Braha · Founder, Icebreaker Sales Development
Book a call with Abe Abe on LinkedIn
Heard on
“Are You Running Sales Correctly?” · the Chad T Podcast, ep. 39 “What It Takes to Succeed in Sales” · with Ari Ehrlich More on Abe’s YouTube channel
The team
Abe Braha
Founder · runs the sales system

Takes every first call himself, builds the comp plan and the script, and manages your rep day to day.

Annabel Reckling
Sales Talent Recruiter

Sources, screens and interviews every candidate before you meet them. If you apply for a role, she’s who you’ll hear from.

Questions

What owners ask on the first call.

Ask Abe anything else. Book a 30-minute call

Can’t I just keep selling it myself?
Yes, for a while. Most owners who call us are still the sales team. The cost is that selling only happens when you have time for it, and referrals don’t arrive on a schedule. When that’s what’s holding the business back, it’s time for a rep. If you’re not there yet, Abe will tell you.
Should I just hire a sales manager to fix it?
Usually not yet. A sales manager is another full salary and another recruiter fee, before anything is built for the rep. We do that job for a capped monthly fee. When your team outgrows us, we recruit your in-house manager for you.
Isn’t this just a recruiter, or an appointment-setting agency?
Neither. A recruiter’s job ends the day your rep starts. An agency rents you meetings, and the rep stays theirs. We recruit a rep onto your payroll who finds the leads and closes them. Then we stay and manage that rep every day.
What’s my downside if the rep doesn’t work out?
You’ve spent the money, but you’re not back at square one. The comp plan, the script, the list and the CRM stay with you, ready for the next rep. And before anyone gives up on a rep, we work the problem with you. Most of the time it’s the system, not the person.
What if they leave after we train them?
It happens, even with good reps. Nothing we built leaves with them: the next rep starts from the same script, list and CRM, not from zero. A new search runs the same way as the first.
How long until I know it’s working?
Long before they’re fully ramped. A new rep takes three to six months to ramp. We check the numbers every morning, so you’ll know which way they’re heading in month two, not month nine.
How much of my time does this take?
Three interviews to pick your rep, a few hours in week one so the script says what your business actually says, then one 30-minute review a week. The daily management is ours.
Who owns the rep, the leads and the CRM?
You do. The rep is your W-2 employee, and you pay their salary and commission directly. The CRM and the data stay with you if we ever part ways.
We’re a niche business. Does the rep need industry experience?
No. A coachable rep learns your product. It takes forever to teach an industry veteran to pick up the phone. Abe wrote about it: Industry experience is the most overrated line on a sales résumé.
I already have salespeople. Can you just manage them?
Yes. Coaching and systems, without a new hire, is $3,500 a month with no upfront fee. We audit what you have, rebuild the system, and run the weekly meeting, the one-on-ones and the call reviews.

Stop hiring and hoping.

30 minutes with Abe, who would run your rep. Leave with a plan, whether or not it’s with us.

Book your call with Abe →
BeforePick a time. Bring what your last sales hire cost you. Rough is fine.
On the callAbe asks about your sale, your margins and what you’ve tried. You get a straight read.
AfterA written summary the same day.

$3,500 to start the search, $3,500 a month once your rep starts. See pricing · 2-minute fit check

info@icebreakerbd.com · (917) 809-6610 · Brooklyn, NY

30 minutes with Abe.Book a call