Icebreaker Sales Development Book a 30-minute call
How it works

One rep. One system. Managed every day.

We recruit a salesperson onto your payroll, build everything they need before day one, and run them for you. Here is the whole thing, phase by phase, including what it asks of you.

4–6 wks to a rep on payroll3 interviews for you30 min a week after that
Abe Braha standing at a desk, on a phone call
Abe Braha · Founder
Who does what

Your part is small on purpose.

You
  • Three interviews. We bring the final two or three. You pick.
  • The rep’s salary. They are your W-2 employee. We design the comp plan with you.
  • Thirty minutes a week. One review with us. Pipeline, wins, what to fix.
  • Product knowledge. A few hours in week one so the script says what your business actually says.
Icebreaker
  • Recruiting. Job post, sourcing, screening, scorecard interviews, references, the offer.
  • The system. Comp plan, call script, CRM and dialer, daily targets, the tracker.
  • Daily management. Numbers checked every morning. Below target gets a call the same day.
  • Coaching. Weekly call reviews with the rep. Monthly pipeline walk-through with you.
  • Replacement. Numbers reviewed daily, so you know inside weeks, not quarters.
The three phases

Recruit. Build. Manage.

Each phase ends with something you can hold in your hand. The samples on the right are what those look like.

Billing: $7,000 per hire, split between the search and the start date. Monthly management starts 30 days after your rep starts.

Weeks 1–6 · Recruit

We find the person.

We write the job post with a salary range in it, source, and screen for coachability, work ethic and phone presence, not years on a résumé. Every candidate gets the same scorecard. You meet the final two or three and make the call. Most placements land in four to six weeks.

Interview scorecard · samplecandidate 2 of 3
Coachability●●●●●
Work ethic●●●●○
Resilience●●●●●
Phone presence●●●○○
RecommendationAdvance to final
Before day one · Build

We build the system.

How they’re paid, what they say on the phone, where every conversation gets logged, and the number they have to hit each day. All of it is built while we recruit, so day one is a selling day, not a setup day.

Comp plan · sampleSDR · year one
BasePays the rent, not much more
Closed businessA percentage, uncapped
On-target earningsA realistic year one, in writing
Daily targetThe activity that leads to revenue
Every day after · Manage

We run the rep.

We check the numbers every morning, coach every week, and walk you through the pipeline every month. You get a recap every Monday. If the rep isn’t hitting the numbers, we work the problem with you first, and you hear it from us before you notice it yourself.

Weekly recap · sampleMon 7:00 AM · to you
Activity vs. targetOn track, 4 of 5 days
Meetings held6
Pipeline added$31,400
Coaching focus this weekObjection: “send info”
Accountability

Built around your metrics.

Calls for one business, site visits and quotes for another, demos and replies for a third. We track the four or five activities that lead to revenue for you, pull them in automatically, and both of us look every day.

KPI Tracker
Tue, Sep 8 · 9:04 AM
Built for
Daniel R. · SDRLogistics client · month 3
vs. last week+12%
Dials today0/ 100
Conversations0▲ 3 vs. yesterday
Meetings booked06 this week
Pipeline$0K▲ $9.2K this week
Dials this weektarget 100 / day
Live activitySynced
Meeting booked · ops manager, 32-truck fleet, Thu 2:00
Conversation · 4m 12s · follow-up set
Call review from Icebreaker: “Tighten the opener. Good either/or.”
Sample data · synced from your CRM, phone system and inbox · yours to keep if we ever part ways
Questions

The ones we get on the first call.

Do you pay the rep’s salary?
No. The rep is your employee and you pay their salary and commission directly. Our fee covers recruiting, the system, and day-to-day management. We design the comp plan with you so both sides make sense.
When does monthly billing start?
Thirty days after your rep starts. The $3,500 due on their start date covers that first month, so monthly management picks up from day 31. If recruiting takes six weeks, you pay nothing monthly for those six weeks.
What if the rep doesn’t work out?
We work the problem with you first. Most underperformance is a system problem: the wrong list, the wrong script, the wrong comp plan. We find it in the daily numbers and fix it. If it really is the wrong hire, you’ll hear that from us plainly, and a new search is a new search.
Do I need to already have a CRM, a dialer, a script?
No. Setting those up is part of the Build phase. If you already have a CRM we work inside it.
What does the weekly review with you look like?
Thirty minutes. Last week’s numbers against target, the pipeline, what we’re coaching the rep on, and anything we need from you. You get the same in writing every Monday morning.
What happens when we’re ready for an in-house sales manager?
We help you graduate. When the team justifies full-time leadership, we recruit your sales manager for a standard placement fee, transition management over 60 days, and stay available for advisory if you want it.

Thirty minutes. A straight answer.

Bring your numbers. If a managed rep isn’t the right move for your business, you’ll hear it on the call.

Book a 30-minute call →

First rep $3,500/mo, capped at $7,000/mo for the whole team. See pricing

Not sure yet? Take the two-minute fit check

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